Insight

Contextual inquiry showed employees forgot lunch orders in meetings but felt pulling out a phone was rude, so taking orders and order cancellations were missed and food went to waste.

Approach

Ruthless reduction: menus, pricing, and filters from the parent app were stripped until only "today's lunch" and "tomorrow's lunch" remained. Bold, high-contrast type on a battery-saving dark background reads in a two-second glance, and cancellation and fallback ordering are one tap guarded against accidental touches for cancelling and on a wearable.

App’s Main Flow

Outcome

Proof that great UX sometimes means deleting features: digital utility that fits physical office etiquette. Next, haptic reminders before the daily cancellation deadline.